Green Chef Keto Launch

Creative DirectOR: Mike V
product designer: Mike V
photography art director: mike v

Copy WritER: Meg Mezeske
DesignERS: Courtney Fone, Margaret Shum
PhotographERS: Jeanine Thurston

GREEN CHEF KETO LAUNCH CAMPAIGN

Another product launch means another multi-channel integrated campaign. The Ketogenic diet is one that many participants use for weightloss, so for this plan, we went with the ultralight weight of our primary brand typeface, Sofia Pro. Because the ketogenic diet is somewhat controversial, we decided it was necessary to create a robust product page that communicated what our plan is and if it's right for you.

Keto is also the debut of our new photography art direction as well. The mostly white canvas allows the food to be more vibrant and be the star.