Art Direction: Mike V
Photography: Jeanine Thurston
GREEN CHEF PHOTO STYLE GUIDE
Green Chef needed a refresh of its photography style guide. Rustic woods and mismatched props were beginning to take away from the food. To refocus on Green Chef's product, the food, I stripped away any element that might distract from it. White or light grey backgrounds with subtle texture, white or neutral dinnerware, but with a hint of wood to bring in that natural, organic feel.
